PPC stands for pay-per-click, which is a form of digital advertising in which you pay for each click on your Ads, PPC ads appear on Search Engines, websites, social media, e-commerce platforms, and other locations across the web.
They may show up as text-based, image-based, or even video-based ads, depending on where you advertise.
If you’re wondering whether or not you should invest in PPC ads, I have some statistics and benefits you may want to consider.
Why invest in PPC ads?
Do you like having control over your money? Because that’s what PPC ads give you control. With PPC you choose how much you want to spend on your ads by setting a budget and target bid.
Now you may need to adjust your investment if it’s not enough to compete with other businesses, but you can limit your spend to a number that works best for you.
Before I explain the next benefits, let me preface it by saying that search engine optimization (SEO) is a great way to drive long-lasting results.
However, it may take several months for you to start seeing consistent results from your efforts if you don’t have a lot of SEO experience.
PPC campaigns can generate results much sooner, so if you need to advertise a sale or promote something more immediately, these ads offer a great opportunity to reach your audience.
While your ads do appear quickly, I will say that it may take a few months to start understanding your audience and creating the most effective campaign, especially if you’ve never tried PPC before.
This is still faster than a new SEO campaign. so PPC gives you control of your budget and gets results quickly.
Google shares that ads launched through their advertising platform Google Ads make on average two dollars for every dollar you spend.
According to Formstack marketers list PPC as the third-biggest lead drive (17%) following right behind email marketing (17.6%) and websites (23.9%). Keep going on about the benefits of PPC, but I’ll stop myself after this next PPC benefits
PPC platforms let you reach your target audience you don’t just create ads and hope they reach the right people. That was the old way of marketing.
Learn More about Programmatic Advertising.
Now ad platforms let you regine your ad’s audience to people who would be most interested in what you offer, whether they have an interest in topics related to your business or are actively searching for something your business provides.
You may even be able to upload a list of your customers and reach them directly with your ads.
The capabilities of each ad platform differ, but you can get specific and avoid spending lots of money on people who will probably never become your customers.
How PPC ads work
There’s a lot that happens behind the scenes when you launch an ad campaign. your ad isn’t guaranteed to appear whenever someone you’d like to reach is online.
PPC ads appear because of an auction, factors that may impact your ad’s appearance in front of users include the ad’s relevance to the user, the quality assigned by the ad platform, and your bid.
Learn More about Paid Marketing and organic marketing
Even if your ad is relevant and high-quality, you may not be bidding enough to beat out other companies for that coveted spot in front of your ideal customer.
Depending on which platform you’re using, you may be able to implement automation to improve your campaign’s performance, whether you create dynamic ads that adjust to their location or maximize your budget with automated bidding.
No matter what PPC ad platform, format, or copy you use, keep in mind that your ads should address something that resonates with your audience. You may want to share how your business solves a common problem or how you can make people’s lives easier, Maybe even how people can save some time or money with your business.
With PPC, advertisers can reach the audience they want, when they want, and often at the budget they want. It’s one of the most efficient forms of digital marketing,
PPC is an auction-based system where various advertisers place bids to target and reach users online. Whether you are looking to find users from paid search or display advertisements, businesses of any size can leverage this channel to reach interested prospects.
Discover how PPC can drive valuable and measurable traffic without wasting valuable advertising spend.