What is SEO/Search Engine Optimization?
SEO Stands for “Search Engine Optimization” in simple terms it means the process of improving your site to increase its visibility when people search for the product or service related to your business in Google, Bing, and other search engines, and the appearance and positioning of the web page in the organic search result, Because organic search is the most prominent way for people to discover and access online content.
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Quality of organic traffic: In SEO/SEARCH ENGINE OPTIMIZATION Organic traffic brings in regular and more engaged visitors. This is one of the more apparent benefits of organic search traffic, in SEO/Search engine optimization,how relevant the user and their search query are to the content that exists on your website, You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Samsung Mobile when really you’re selling I Phone, those visitors are likely to leave your site without completing any conversions.
Quantity of organic traffic: organic traffic is those visitors that land on your website from unpaid (Organic) search results. Organic traffic is the opposite of paid traffic, The easiest way to increase the organic traffic of your website is to publish quality and quantity, of relevant content on your blog regularly.
How SEO/Search Engine Optimization Work
Search engine work through three primary functions:
1. Crawling: The task is performed by a Crawler or a Spider (GOOGLE BOT ) In case google search(SEO) send out a team of robots to find new and updated content, the Crawler will read website content, image, and video looking over the code/content for each URL they find.
2. Indexing: It is the process of creating an index for all the fetched web pages and keeping them in a giant DATABASE from where they can later be retrieved. store and organize the content during the crawling process, once a page is in the index, it will be running to be displayed as a result of relevant queries. The process of indexing is identifying the words and expressing that best described the page and assigning the page to particular keywords or information
3. Ranking: Ranking in SEO refers to a website’s position on the search engine result page. And it provides pieces of content that will best answer a searcher’s query, which means that results are ordered from most relevant to least relevant. when someone types a query into the search bar, they get relevant results in return. That process is known as ranking or the ordering of search results by most relevant to least relevant to a particular query.