Digital Marketing Overview
Throughout centuries, marketing always remained customer-centric, the way of delivering services and products has changed but the strategies remained the same. Technologies did bring revolution in all fields and marketing is no exception, from print media to digital media. The rapid growth of digital marketing is the direct consequence of the penetration of the internet and social media sites.
Read More: What is Marketing
In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing, or web marketing.
Digital Marketing has been around for quite some time but it hasn’t been very well defined. We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO), and pay-per-click.
Yes, this is too narrow a definition, because digital marketing also includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging, Yes! digital marketing has a very wide scope.
Comparison with traditional marketing
Unlike traditional marketing methods, you don’t have to go door to door to convince people how good your product is, instead the ‘like’ on Facebook and ‘followers’ on Twitter do this job
What is Digital Marketing?
In digital marketing, a reporting and analytics engine can be layered within a campaign which allows the organization or brand to monitor in real-time how a campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made.
The use of digital marketing in the digital era not only allows brands to market their products and services but also offers online customer support through 24*7 services to make the customer feel supported and valued.
The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.
Digital marketing provides an increased advantage for brands and businesses. in digital marketing it is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.
Components of Digital Marketing
Social Media: Interact with your customer base using social sites like Facebook and Twitter. Use it as a support channel, Launchpad for new products, and announce discounts and exclusive coupons to drive sales
SEO: SEO or Search Engine Optimization is a technique that allows a site to get more traffic from search engines like Google, Microsoft, Yahoo, etc It is divided into two categories, off-page SEO, and On Page Seo.
Content Marketing: The goal of content marketing is to retain and attract customers by consistently creating valuable and relevant content with the intention to engage the targeted audience in order to drive profitable customer action. Content marketing is valuable for companies as information people find online impacts their purchase decision.
Advertising: Online advertising has a multitude of benefits over traditional advertising and the chief difference is targeting.
Most online marketing platforms accept banner/text/rich media ad forms which are billed in three ways CPM( Cost for Thousand), CPL(Cost per Lead), and CPC ( Cost per click)
In CPM, the advertiser pays for each 1000 ad views that the ad gets, while CPC is the amount of money that is paid by the advertiser to search search engines for a single click on its advertisement that brings one visitor to its website.
For every click, the advertiser pays search engines and online publishers. The advertiser pays search engines and online publishers.
Another form of advertising is Cost per lead, in which the advertiser pays for an explicit sign-up from an interested consumer who is interested in the advertiser’s offer.